May 29, 2024  
Catalog 2023-2024 
    
Catalog 2023-2024 [ARCHIVED CATALOG]

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BUSN 1441 - Consumer Behavior


3 Credits


This course will explore the behavior of consumers as it relates to products and services. The role of the consumer in the marketplace will be examined including the analysis of needs, motivation, attitudes, perceptions, decisions, and behavior. 3C/3/0/0



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