May 19, 2024  
Catalog 2023-2024 
    
Catalog 2023-2024 [ARCHIVED CATALOG]

Add to Portfolio (opens a new window)

BUSN 1490 - E-Marketing


3 Credits


The Internet and other technologies have created many opportunities for businesses and organizations to communicate and create value for their customers. Tis course is designed to give students an understanding of E-Marketing strategies and how they fit into an overall integrated marketing and communications plan. Topics include direct marketing, internet advertising, performance analytics, search engine optimization and career opportunities in E-Marketing. 3C/3/0/0



Add to Portfolio (opens a new window)