WINE 1640 - Wine Marketing

2 Credits

This course will allow students to review legalities, wine market cycles, wine pricing, developing a wine program, building a wine list and wine storage. An important part of the course is to develop strategies for determining your target market, wine merchandising and promotional opportunities, consumer education and building strong repeat business. 2C/2/0/0

Prerequisite(s): Must be 21 years or older

Co-requisite(s): Must be taken concurrently with WINE 1600-1640