BUSN 1490 - Digital Marketing

3 Credits

Digital marketing uses marketing strategies through electronic platforms. This course introduces the core principles, strategies and tools of digital marketing. Topics explored will center on digital channels, including search engines, social media, email, mobile apps and search engine optimization (SEO) and search engine marketing (SEM). The course also examines ethical and legal issues in the constantly evolving digital space. 3C/3/0/0