Nov 21, 2024

Catalog 2023-2024

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Catalog 2023-2024 [ARCHIVED CATALOG]

Marketing Associate of Applied Science Degree

Location(s): In Person and Online

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Program Overview

Major ID: 302A

Program Start Dates: Fall, Spring, Summer

This program provides students with the fundamentals of marketing and business management. Practices and concepts will be explored relating to sales, promotions, public relations, retail sales and event planning. Students will develop marketing and communication plans that create value and develop long term customer relationships.

Career Opportunities

According to the U.S. Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, marketing, sales, and customer service positions are projected to grow 5% from 2016-2026.

Program Outcomes

Identify and communicate successful customer service practices.
Identify the value of long-term customer relationship and practices to create value for customers.
Demonstrate Personal Sales Techniques in traditional and nontraditional sales situations.
Evaluate market information through market research to make effective decisions.
Create specific promotional and communication strategies for products, services, ideas and images.
Analyze and select best digital, online and technology tools to connect and communicate with customers.

Transfer Opportunities

Saint Paul College has transfer agreements & partnerships between many post-secondary institutions. For more information please go to saintpaul.edu/Transfer.

Program Faculty

Craig Maus
craig.maus@saintpaul.edu 651.846.1531

Kimberley Turner-Rush
kimberley.turner-rush@saintpaul.edu 651.846.1614

Part-time/Full-time Options

This program can be completed by using a combination of day, evening, Saturday, and online courses. Part-time and full-time options are available.

Program Requirements

Required Business Core

Professional Component

ACCT 2410 - Financial Accounting 4 Credits
BTEC 1421 - Business Information Applications 1 3 Credits
BUSN 1410 - Introduction to Business 3 Credits
BUSN 1449 - Business Communications 3 Credits
BUSN 2474 - Business Analytics 3 Credits

Required Business Core: 16 Credits

Course

BUSN 1441 - Consumer Behavior 3 Credits
BUSN 1444 - Advertising and Promotional Strategies 3 Credits
BUSN 1446 - Sales and Account Management 3 Credits
BUSN 1480 - Business Career Resources 1 Credits
BUSN 1490 - E-Marketing 3 Credits
BUSN 1492 - Social Media Marketing 3 Credits
BUSN 2110 - Principles of Marketing 3 Credits
BUSN 2450 - Management Fundamentals 3 Credits
BUSN 2472 - Business Negotiation Skills 3 Credits
HSPM 1440 - Event Management and Planning 3 Credits

Subtotal: 28 Credits

General Education/MnTC Requirements

Refer to the Minnesota Transfer Curriculum (MnTC) Course List for each Goal Area

Goal 1: Communication 7 Credits

ENGL 1711 - Composition 1 4 Credits
COMM 17XX - 3 Credits

Goal 3 or Goal 4 3 Credits

Goal 3: Natural Sciences
OR
Goal 4: Mathematical/Logical Reasoning

Goal 5: History, Social Science, and Behavioral Sciences 3 Credits

ECON 1720 - Macroeconomics 3 Credits
OR
ECON 1730 - Microeconomics 3 Credits

Goal 6: Humanities and Fine Arts 3 Credits

General Education Requirements: 16 Credits

Course Sequence

The following sequence is recommended for a full-time student; however, this sequence is not required. Contact Program Faculty with questions.

The Following Courses Are Not Offered Every Semester.

Fall Semester Only

The following courses are offered fall semester only.

BUSN 1441 Consumer Behavior
BUSN 1490 E-Marketing

Spring Semester Only

The following courses are offered spring semester only.

BUSN 1444 Advertising and Promotion Strategies
BUSN 1446 Sales and Account Management
BUSN 1492 Social Media Marketing
HSPM 1440 Event Management and Planning

All other courses are offered both fall and spring semester.

First Semester

ACCT 2410 - Financial Accounting 4 Credits
BTEC 1421 - Business Information Applications 1 3 Credits
BUSN 1410 - Introduction to Business 3 Credits
BUSN 2110 - Principles of Marketing 3 Credits
ENGL 1711 - Composition 1 4 Credits

Total Semester Credits: 17

Second Semester

BUSN 1444 - Advertising and Promotional Strategies 3 Credits (spring only)
BUSN 1446 - Sales and Account Management 3 Credits (spring only)
BUSN 1449 - Business Communications 3 Credits
HSPM 1440 - Event Management and Planning 3 Credits (spring only)
Goal 1: COMM 17XX 3 Credits

Total Semester Credits: 15

Third Semester

BUSN 1441 - Consumer Behavior 3 Credits (fall only)
BUSN 1490 - E-Marketing 3 Credits (fall only)
BUSN 2450 - Management Fundamentals 3 Credits
ECON 1720 - Macroeconomics 3 Credits
OR
ECON 1730 - Microeconomics 3 Credits

Total Semester Credits: 12

Fourth Semester

BUSN 1480 - Business Career Resources 1 Credits
BUSN 1492 - Social Media Marketing 3 Credits (spring only)
BUSN 2472 - Business Negotiation Skills 3 Credits
BUSN 2474 - Business Analytics 3 Credits (spring only)
Goal 3 or 4: Natural Sciences OR Mathematical/Logical Reasoning 3 Credits
Goal 6: Humanities and Fine Arts 3 Credits

Total Semester Credits: 16

Total Program Credits: 60

The mission of the Business Department at Saint Paul College is to sustain the College mission by providing quality, lifelong business education supported by technology for a diverse, metropolitan student population.

Accreditation Council for Business Schools and Programs

Information is subject to change. This Program Requirements Guide is not a contract.

Minimum Program Entry Requirements
Students entering this program must meet the following minimum program entry requirements:

Reading: Score of 250+ or grade of “C” or better in READ 0722 or READ 0724 or EAPP 0900

Writing: Score of 250+ or grade of “C” or better in ENGL 0922 or EAPP 0900

Arithmetic: Score of 225+

Assessment Results and Prerequisites: Students admitted into Saint Paul College programs may need to complete additional courses based on assessment results and course prerequisite requirements. Certain MATH, READ, and ENGL courses have additional prerequisites.